Claudio Encina is a highly regarded Australian real estate coach, speaker, mentor and trainer.
With more than 20 years' industry experience, including almost a decade as a leading real estate agent, Claudio is driven by his passion for helping clients implement proven sales techniques, systems, strategies, and skills to increase their productivity and profitability in all market conditions.
An engaging speaker, Claudio's natural and humorous style has seen him present to more than 5,000 of Australia's leading agents at key industry events and national conferences including AREC 2015. Claudio has a regular feature in Australia's leading real estate magazine-Elite Agent Magazine 'Ask the Coach'. He can also be heard on The Mentors Podcast.
Here’s what we’ve got brewing for our new Pilot Coaching Program called Sales Caffeine, which starts after Easter… (which is exactly 20 weeks until the official Spring season kicks off!)
I’m launching the first Sales Caffeine group this month in partnership with Sam at Elite Agent.
And… we’re looking for a handful of people to take the plunge over the next four months as we create successful case studies before our official launch at the end of August.
So, we’d like to work with you over the next couple of months as we update the modules for this class from August and into 2022.
The outcome is simple: To get you more leads, win more listings and become omnipresent in the digital world.
We’re aiming to get you at least an extra two to three listings a month, and between us we are going to give you everything you need to make that happen.
Together, we’re going to solve the three biggest problems that stop agents from growing their businesses: lack of leads, failure to convert leads into listings and figuring out the digital stuff so that it gets done, consistently.
First, let’s understand your lead flow; is it a drip, a trickle or do you have a pot of leads constantly on the brew? Most agents feel like it’s a trickle at best.
So, we’ll start with lead generation — making sure we’re clear on the three types of lead gen and creating a pipeline of your perfect future clients. Even though you can ‘spray and pray’, we’ll get faster results by focusing on one target market that you want to be a hero to.
Next, we’ll create a system around three parts of lead generation to get consistent leads. We’ll make it a no-brainer for your prospects, to raise their hand for a market appraisal. We’re aiming for between three to five extra market appraisals, so we can hit our goal of two to three extra listings a month.
Then, we’ll design and implement your ‘signature’ lead generation system and incontestable value (why you?)… so you’ve got a clear path to getting listing appointments — and can confidently have a strong steady pipeline of prospects.
The result? You’ll be 100 per cent confident in your ability to generate flow of hot prospects. This confidence boost will make marketing and sales night-and-day different for you.
The second problem we’ll solve together is conversion at the listing presentation.
It seems most agents in the marketplace offer a similar product and service as you, but how do you make sure you’re not a commodity like every other agent in your marketplace, so you don’t compete on price?
First, we’ll help you identify how you can bring the ‘Incontestable Value’ in your Listing Presentation to have a degree of separation and create your ‘X’ Factor. The question vendors want answered is, “Why You”?
We’ll get your prospects to raise their hand and say, “I’m in” by giving your clients visual access using a simple pen and paper technique. With 83 per cent of communication being visual, 10 per cent tonality and 3 per cent is the words we use – it just makes sense to demonstrate and articulate your message in the listing presentation using a framework that creates emotional safety for the prospect not emotional risk.
Finally, we’ll work on delivery in the listing presentation to have a much richer, meaningful conversation rather than a shallow conversation. We will cover how to enrol someone in the listing presentation rather than just selling them a process.
But we’re not going to try and turn you into someone you’re not or spend heaps of time writing and blogging. We are, however, going to set you up with a smart repurposing process that allows you to create one piece of content and use it many times, across many channels. And, frankly this is where the fun begins.
First up, we’re going to do a digital audit to get your digital presence and profiles in order. You want a consistent message across platforms that answers the question of who you help and how you help them.
Then, we’ll use your market monitor to create a great market update. We will teach you how to successfully go live and then turn your Facebook Live into content for Instagram, LinkedIn and email with an automated system that even your assistant can run. People will start to notice and they will call you.
Then we’re going to look at ways of growing your email list – to keep growing your influence. Remember, other than your website, your email list is the only thing you truly own. (You don’t own your social media presence as we saw with what happened with Facebook and news in Australia only just recently!)
We get it – you may have tried the odd video or the odd social media post in the past and thought, ‘this doesn’t work’ – we can assure you it does – but the key is consistency. We will show you how to make these things happen so that you can build trust out there in the marketplace.
In summary – Any one of these three things can move the needle immediately for your business, and our experience is that one of these is going to resonate with you and stand out as the big opportunity for you specifically.
We’ve called this program Sales Caffeine, because our focus here is really to give your business a bit of extra power each and every day – just like a shot of hot coffee in the morning. Most agents are only a few listings away from an extra $20k a month, and that makes a real financial difference.
So, this next couple of months we will be working with agents to create great case studies… and we only want to work with a handful of people who can implement, test and report back on the results.
We’re full of beans and ready to get started right away… and we’re inviting YOU to take a shot and join the Sales Caffeine Team.
Here’s how it will work… Every fortnight, we’ll focus on one of these business-building strategies.
Then, we’ll get together fortnightly at 8 am on a Wednesday as a group to talk about these and brainstorm specific applications to your business…so you can put it into action and report on your results.
We really want to create some great case studies from this, so we will be spending one on one time with you each week in our group calls to make sure we maximise your results. The more you implement… the more we will work with you.
We’re going to be working closely together, so I’d like you to be sure you have 2-3 hours a fortnight to dedicate to this over the next couple of months.
The total cost is $220 per month or we’ll give you six months access for the price of four (that’s two months free) if you decide to pay for your first six months up front ($880).
P.S. Any time you invest time and money to work with a coach, there’s a risk. Right? What if it doesn’t work? What if it’s not as good as they said?
So let’s look at the best and worst-case scenarios: Best Case: over the next four months, the daily grind becomes easier. You get more leads, learn how to dominate the digital space and convert more listings. You get leads. You sign listings. You add $15-20k a month to your GCI. You get new skills, a tonne of confidence, and the systems we install mean you can keep growing every month.
That’s the best case.
But what about the worst case?
Worst Case: maybe it doesn’t work. Maybe you’re a few weeks in, and you decide it’s not for you. Or the content isn’t quite right, or maybe you jumped too soon…
In which case, anytime in the first 30 days just let us know, and I’ll refund you 100 per cent of what you’ve paid. No questions asked.
You get to keep all the materials we’ve covered and all of the bonuses. You’ll be smarter, and still have the skill sets… But you won’t have to pay for it at all. And, we’ll throw in an extra $10, so you can buy yourself a couple of espressos on us.
Worst case — you get actual coffee.
So that way there’s no risk to give it a go and get started, is there?
So, where do you think we should go from here?
If you’d like to work together, message back “I’m In” and we will get you a link to set up your username and password.